Wednesday 1 January 2014

THE SHIFT TO DIGITAL, why NASCAR choose Motorola

NASCAR officials have enthusiastically embraced MOTOTRBO, and they applaud the benefits it has brought to the NASCAR experience. Smooth Management of Communications Traffic MOTOTRBO “does a super job for us,” according to Kerry Tharp, Director of Communications, NASCAR. “You have to communicate pre-race, during the race, and most importantly for us, post-race because when the race is over, that’s when our media operation kicks in for us full-bore. We bring in our top three drivers for interviews; we bring in our winning driver to the victory lane, and we also check in on the garage to make sure that post-race is going along as it should. We have to make sure we’re communicating quickly and concisely. Through MOTOTRBO, we’re able to do our jobs a whole lot better than we have in the past.”

A Clear Road for Communications Digital provided a measurable improvement over NASCAR’s old system, which sometimes had a slower response time. “MOTOTRBO has taken NASCAR to a whole new level.” Steve Lowery, Chief Scorer, NASCAR, explains, “With the old system, there was a lot of interference. Sometimes you couldn’t hear at all because of static. With MOTOTRBO, it’s much clearer.”

Consistency and Reliability

 You’d Expect from a Winner According to David Hoots, Managing Event Director, NASCAR, one of the most important benefits is “extended battery life because some of our days are extremely long. We have to be able to communicate consistently and reliably. MOTOTRBO has done a super job for us.” Hoots adds that MOTOTRBO is the first step toward an even more comprehensive communications system: “We took the opportunity to start with a very solid foundation and we will grow with the capabilities the radios offer. With a digital system, we’re going to reap the benefits for years to come.” “ With the old system, there was a lot of interference. Sometimes you couldn’t hear at all because of static. Now, with MOTOTRBO, it’s much clearer.”

Robust Enough for the Toughest Environments The NASCAR study, Hoots recalls, determined that the organization needed “one clear and uninterrupted communication system, and because we move from venue to venue, we’re faced with a big challenge.” The robust, durable and adaptable MOTOTRBO system was able to move from location to location – over 56 events every year, almost every month of the year – for quick deployment and certain performance. “Reliability,” says Hoots, “is of utmost importance. We cannot have a product that is going to fail. We must have the most robust system possible, so MOTOTRBO is the right system for us.” According to Michael Helton, President, NASCAR, “Fans have become interested in the entertainment aspect of listening in, so we still want an analogue system going out for fans who still use analog radios.” The ability of MOTOTRBO to support digital and analogue communications made it the perfect selection for

this blended environment that had to accommodate fans in the stands who want to scan for instant updates using older analog radios.

Twice the Capacity

MOTOTRBO is able to manage large numbers of radios by utilizing TDMA – time division multiple

access – which divides the channel into time slots for greater spectrum efficiency. TDMA enables each single repeater to do the work of two repeaters for enhanced call management with private, group, and system-wide calling capability. Digital Means Clarity MOTOTRBO supports audio quality with digital clarity and noise-canceling technology so that everyone is able to connect with one another and communicate more efficiently. MOTOTRBO radios contain a digital signal processor (DSP) that fine-tunes the audio. When a user connects an IMPRES™ intelligent audio accessory to a MOTOTRBO radio, the accessory provides the radio’s DSP with a unique set of audio parameters to shape the microphone and speaker frequency responses, ensuring the maximum clarity, volume, and intelligibility of each communication. “ Fans have become interested in the entertainment aspect of listening in, so we still want an analog system going out for fans who still use analog radios.”

Batteries Go Farther on a Single Charge MOTOTRBO is able to maintain consistent, reliable communications. All digital radios provide improved battery life, and because TDMA digital systems

utilize batteries more efficiently, users have received up to 18 hours of operation after quick-charging a standard nickel metal hydride battery. Talk-time is now extended and personnel spend less time returning to base to recharge their radios or pick up fresh batteries.

Robust Enough to Take on the Road

One key advantage of MOTOTRBO is that it’s designed to be packed up, moved to a new location and set up, only to be taken down days later and moved again. To withstand that kind of constant use, a radio has to be strong, and MOTOTRBO has proven to be very strong, robust, and durable.

Source – http://www.motorolasolutions.com/web/Business/Product%20Lines/MOTOTrbo/_Documents/Case_Studies/Static_Files/Events_Nascar_car_racing.pdf

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